From bootlegging Boozie Freezies on Wreck Beach to creating the Wreck Beach Spirits brand!
This is our founder, Alana.
She liked to frequent Vancouver’s favourite clothing-optional beach, Wreck Beach. That’s where her started Wreck Beach Spirits
Hear Alana’s story below, and learn about her Boozie Freezies and Vodka Fizz cocktails now available in 200+ stores across British Columbia!
People kept saying to me my Boozie Freezie business was a great idea, I should go on to sell them legally. That seemed impossible to me. Such a big goal. And after scaling up to having 5 woman working the beach selling with me, a security detail on the cliff and a production crew working at my home; 6 years after launching Boozie Freezies the RCMP kicked down my home door on a search warrant for alcohol and proceeded to remove 4000 double shot freezies. In the 21stcentury I didn’t know that a search warrant for alcohol was a thing – but apparently it is. I’d scaled up and was preparing to branch out into the festival circuit. Instead I was looking at prison time.
I was the absolute worst criminal! I had nooooo idea the police had me under surveillance. After all, I was such a little fish, why the hell would the care about little ‘ol me? Well they did. Eventually, that was settled and no, I didn’t do any prison time. Thank God. I would have been eaten alive! I am by no means a hardened criminal.
But fear not! Our story has a happy ending.
Listen to the full Wreck Beach interview below.