With the bootlegging years behind her and her debts to society paid for in full for her mistakes, Alana and her best friend Emily moved from Vancouver to Squamish, BC. Between rock climbing adventures and patio sessions, Alana continued her internal debate of purpose while balancing freedom. Emily continued working for the man and drinking wine. Until one day Alana realized, wait a minute… If I get my shit together and create my own company, I can have flexibility, some freedom to continue doing the things I love AND I can support causes that are important to me by funding them through our for-profit business!
Boom – Wreck Beach Spirits was born!
Emily, well of course she promptly quit her day job!
“Getting banned from the United States is pretty badass. Then coming to the US and doing what got you banned (legally and successfully) is even better.”